The challenge
Koko’s Surprise came to Veltis Consulting with a clear vision: to create an emotional, recognizable, and distinctive brand within its industry. However, it did not yet have a structured brand identity or the visual assets needed to communicate professionally and consistently across all its channels.
The main challenge was to strategically shape the brand from the ground up, aligning its core identity with its target audience and preparing all the necessary elements for its launch and growth.
Our solution
At Veltis Consulting we developed a comprehensive Brand Manual, designed to serve as Koko’s Surprise’s strategic and creative roadmap. This manual serves as the foundation upon which all of its visual and verbal communication is built.
The project included:
Defining brand values, mission, and vision
Target Audience and Competitor Analysis
Identification of distinguishing factors
Developing a brand voice and personality
Development of mood boards and visual identity
Creation of the slogan
Definition of a corporate color palette
Selection of primary and secondary fonts
Logo design and responsive versions
Banner and icon design
Brand Mascot Design
Brand Application Development
Packaging design, ensuring consistency and differentiation at the point of sale
Each of these elements was strategically developed to ensure a cohesive, memorable brand with strong potential to connect emotionally with its audience.
From Theory to Practice: Professional Catalog
With the brand manual as a solid foundation, we took the next step: creating a professional catalog in PDF format, fully aligned with the new visual identity.
This project included:
Direction and production of the photo shoot
Writing of sales and descriptive copy
Complete design and layout of the catalog
Adaptation to a format ready for commercial use, digital distribution, and client presentations
The result was an elegant, clear, and highly visual sales tool that conveys professionalism, trust, and brand value right from the first page.
Results
Thanks to this project,Koko’s Surprise now has:
A strong, well-structured, and scalable brand
A consistent visual identity across all platforms
Greater credibility and professional standing
A corporate catalog designed to boost sales
A strategic foundation ready for marketing, social media, and future campaigns
This work not only shaped the brand, but also set it on a path to grow with consistency and a long-term vision.
Conclusion
At Veltis Consulting, we believe that a brand is more than just a logo: it’s a complete experience, a promise, and an emotional connection with its audience. The Koko’s Surprise project is a clear example of how strategy, design, and coordinated execution can transform an idea into a powerful and distinctive business asset.
Services provided for this project
Strategic branding
Development of a brand manual
Corporate visual identity
Diseño gráfico profesional
Corporate Catalog Design
Product photography
Corporate Content Writing
Publishing layout
Do you want to build a brand that makes a real impact?
At Veltis Consulting, we guide you every step of the way—from strategy to the visual and commercial implementation of your brand.